WHY ARE YOU CONTACTING YOUR CUSTOMER?
To make effective customer contacts you have to know why you are making the contact. Equally important, is you must be able to tell your customer clearly why you are contacting them. This situation applies equally whether the contact is made by telephone, email or letter.
However, many people make contact with their customer without fully understanding what they are asking for from the customer.
For example, nothing frustrates the customer more than to be asked to pay an invoice which is not yet due for payment, or for which an issue has not been resolved.
An effective customer contact means advising your customer's representative exactly what you are calling for, why you are calling and as appropriate, to offer supporting evidence.
If you can not specify the details of the matters you are contacting the customer for, you are wasting your time and that of your customer.